Sustainable Marketing Practices in 4PL Services: Evaluating the Perceptions and Behaviour of Customers towards Environmentally-Friendly Logistics Solutions

P. Keerthivasan¹ , D. Santhanakrishnan²

Section:Research Paper, Product Type: Journal-Paper
Vol.11 , Issue.4 , pp.61-66, Apr-2025

Online published on Apr 30, 2025

Copyright © P. Keerthivasan, D. Santhanakrishnan . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

View this paper at   Google Scholar | DPI Digital Library

XML View     PDF Download

How to Cite this Paper

Abstract :
An abstract is a short summary of your research paper, usually about a paragraph (150-300 words) long. A well-written abstract can let readers get the essence of your paper, prepare readers to follow the detailed information, analyses, and arguments in your full paper, and help readers remember the key points. Note: -Special symbols, mathematical formulas, and equations are not allowed in the "Abstract" section. References should not be cited in the abstract.

Key-Words / Index Term :
The authors must provide up to 6-8 keywords for indexing purposes (vital words of the article)

References :
[1] Carter, C. R., and Rogers, D. S., "A framework of sustainable supply chain management: moving toward new theory," International Journal of Physical Distribution & Logistics Management, vol. 38, no. 5, pp. 360–387, 2008.
[2] Delmas, M. A., and Burbano, V. C., "The Drivers of Greenwashing," California Management Review, vol. 54, no. 1, pp. 64–87, 2011.
[3] Langley, C. J., and Capgemini, "Third-Party Logistics Study: The State of Logistics Outsourcing," Capgemini Logistics Report, 2017.
[4] Lammgård, C., "Environmental perspectives on marketing of freight transports: The case of the Swedish market," European Journal of Marketing, vol. 41, no. 5/6, pp. 621–638, 2007.
[5] McKinnon, A., Browne, M., Whiteing, A., and Piecyk, M., "Green Logistics: Improving the Environmental Sustainability of Logistics," Kogan Page Publishers, vol. 2, no. 1, 2015.
[6] Min, H., and Galle, W. P., "Green purchasing practices of US firms," International Journal of Operations & Production Management, vol. 21, no. 9, pp. 1222–1238, 2001.
[7] Nielsen, "The Evolution of the Sustainability Mindset," Nielsen Insights Report, 2018
[8] Peattie, K., and Belz, F. M., "Sustainability marketing – An innovative conception of marketing," Marketing Review St. Gallen, vol. 26, no. 2, pp. 8–15, 2009.
[9] Rushton, A., Croucher, P., and Baker, P., "The Handbook of Logistics and Distribution Management," Kogan Page Publishers, vol. 4, no. 1, 2014.
[10] Terra Choice, "The Sins of Greenwashing: Home and Family Edition," Terra Choice Environmental Marketing Report, 2010.
[11] Win, A., "The value a 4PL provider can contribute to an organisation," International Journal of Physical Distribution & Logistics Management, vol. 38, no. 9, pp. 674–684, 2008.
[12] World Economic Forum, "Net-Zero Challenge: The Supply Chain Opportunity," World Economic Forum Report, 2021.
[13] Zhu, Q., and Sarkis, J., "Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises," Journal of Operations Management, vol. 22, no. 3, pp. 265–289, 2004.