Sexual Harassment Prevention Initiative and Performance of Female Journalists in the Media Industry in Kenya

J.K. Wangusi¹ , I.O. Abuya² , J.A. Osogo³

Section:Research Paper, Product Type: Isroset-Journal
Vol.4 , Issue.8 , pp.5-13, Aug-2018

CrossRef-DOI:   https://doi.org/10.26438/ijsrms/v4i8.513

Online published on Aug 31, 2018

Copyright © J.K. Wangusi, I.O. Abuya, J.A. Osogo . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Gender mainstreaming has variously been found to affect the performance of employees in organisations. Studies conducted in the past have established that gender mainstreaming is an important aspect of performance in the workplace. One important aspect of gender mainstreaming is sexual harassment prevention initiative in the workplace. This study sought to investigate the influence of sexual harassment prevention initiative on performance of female journalists in Kenya in terms of staff training, reporting mechanism, victim support and penalties on aggressors. The results of this study will assist organizational managers to implement initiatives and programs that would enhance sexual harassment prevention initiative thus improving the performance of female employees in the workplace. This cross-sectional study was conducted in four mainstream media organizations in Kenya using self administered questionnaires which were used to collect data from randomly selected 320 male and female journalists working in the Standard Media Group, Nation Media Group, Kenya Broadcasting Corporation (KBC) and Media Max Limited. The survey established that sexual harassment prevention initiative influences female journalist’s performance to a statistically significant extent. Additionally, it was found that sexual harassment prevention initiative accounts for a 33.1 percent variation in the performance of female journalists. It is therefore important to ensure that organizational management take cognizance of how sexual harassment prevention initiative can actually influence the performance of female employees within their organisations.

Key-Words / Index Term :
Sexual Harassment Prevention Initiative, Performance, Female journalists, Gender mainstreaming, Media Industry

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